The average click-through rate (CTR) for a Brave Ads campaign is 8%, well above the industry average of just 2%, with many brands observing even higher engagement.There have been over 5,000 campaigns since the inception, from nearly 900 advertisers, from mainstream brands such as Ford, PayPal, Toyota, Mastercard, Intel, Crocs, BMW, Keurig, American Express, Budweiser, Walmart, Amazon, and The Home Depot, as well as from crypto giants like Binance, Coinbase,, eToro, Gemini, and Solana. Brave Ads campaigns were supported in nearly 200 countries with over 7.5 billion ad confirmation events to date.Most mobile growth of any browser in 2021 with over 10M downloads.Over 8 million users earning BAT via Brave Rewards.Brave’s ad platform, where users earn BAT by opting in to view privacy-preserving Brave Ads (70% of ad revenue share), has greatly expanded as revenue has grown 4x over the past 12 months.1.3 million Verified Creators, up 30% this year across YouTube, Twitter, Twitch, and more.Search queries : 2.3 billion queries annualized (went from 0 to 190 million queries a month in less than 6 months, from public access in late June to December 2021).The Brave ecosystem of course is not defined solely by our MAU count. This long term and sustainable growth reflects that user desire. Users all over the world are looking for a private, safe, and faster browsing experience, along with tools that give them independence from Big Tech. We also ended the year with over 15.5 million daily active users ( high water mark). For the fifth year in a row, we’ve doubled the number of our monthly active users, going from 24 million MAU on December 31st, 2020, to over 50 million by the end of 2021.
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